RECOproduct
Measure the RECOmmendation of your products in-store
The questions asked to the customer
The brands and products mentioned
THE RECOmmended product
The RECOmmendation drivers
The USPs, mentioned & overlooked arguments
The answers to questions and objections
Relevant and factual KPIs to take immediate action towards retailers
Brand mention rate
RECO rate
Knowlegeability rate
Demo rate