{"id":792,"date":"2024-09-05T13:13:38","date_gmt":"2024-09-05T13:13:38","guid":{"rendered":"https:\/\/reco-intl.com\/case-studies\/"},"modified":"2024-10-03T10:27:13","modified_gmt":"2024-10-03T10:27:13","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/reco-intl.com\/en\/case-studies\/","title":{"rendered":"Case studies"},"content":{"rendered":"

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CASE STUDIES<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||-1px|||” custom_padding=”45px|55px|31px|55px|false|true” custom_padding_tablet=”45px|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_id=”cc-header” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#733453″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”active” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#02C1D6″ custom_padding=”20px||20px||true|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_blurb title=”Online” _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_blurb_title=”padding-bottom: 5px;” global_colors_info=”{}”]<\/p>\n

Search, Price & Review<\/em><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#9D0191″ custom_padding=”20px||20px||true|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_blurb title=”Instore” _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_css_blurb_title=”padding-bottom: 5px;” global_colors_info=”{}”]<\/p>\n

Display & Advisor<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FF006C” custom_padding=”20px||20px||true|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_blurb title=”Support” _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_css_blurb_title=”padding-bottom: 5px;” global_colors_info=”{}”]<\/p>\n

Contact & Repair<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#9d0191 50%|#660066 50%” custom_padding=”20px||20px||true|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][et_pb_blurb title=”Instore + Feedback” _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_css_blurb_title=”padding-bottom: 5px;” global_colors_info=”{}”]<\/p>\n

Display + Retailer<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”cc-content show reverse-col” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”23px||||false|false” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”10px|50px|0px|37px|false|false” custom_padding_phone=”10px|20px|0px|20px|false|true” border_width_all=”1px” border_color_all=”#02C1D6″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/reco-intl.com\/wp-content\/uploads\/2024\/09\/pricing-review-benchmark-scraping-data-avis-google-analyse-semantique-concurrent-reseau-distributeur.jpg” title_text=”Movie Star Poodle Striking a Pose” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” width=”240px” custom_margin=”33px||||false|false” custom_css_free_form=”selector img{|| object-fit:cover;|| aspect-ratio: 1 \/ 1;||}” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||65px|||” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

#scraping<\/span> #pricing<\/span> #stock<\/span> #review<\/span> #benchmark<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”SEGOE UI Semibold||||||||” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Thus the brand can come up with pricing rules that will quickly and effectively reflect the evolution of this industry. They make sure to stay competitive, and they keep track of posted reviews about their and competing products.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”25px” header_5_font=”||||||||” header_5_text_color=”#2E2E2D” header_5_font_size=”30px” text_font_size_tablet=”22px” text_font_size_phone=”17px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_5_font_size_tablet=”23px” header_5_font_size_phone=”19px” header_5_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Monitor online product prices and reviews<\/h5>\n

For one of the world\u2019s leading Pet food & health companies<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Research scope<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||25px||false|false” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]7 countries in Europe<\/strong>, tracking of best selling products from TOP 5 brands,
100+ SKUs monitored across 20 e-commerce websites[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Client\u2019s objectives<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#02C1D6″ image_icon_background_color=”#02C1D6″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Price monitoring of their products as well as competition<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#02C1D6″ image_icon_background_color=”#02C1D6″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Check stock levels<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#02C1D6″ image_icon_background_color=”#02C1D6″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Get some customer feedback through product reviews<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

The solution we implemented<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#02C1D6″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Setting up of a weekly web scraping<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#02C1D6″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Data check and analysis<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#02C1D6″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Creation of a customized output portal : My Dynamic Report<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”cc-content hide reverse-col” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”23px||||false|false” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”10px|50px|0px|37px|false|false” custom_padding_phone=”10px|20px|0px|20px|false|true” border_width_all=”1px” border_color_all=”#02C1D6″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/reco-intl.com\/wp-content\/uploads\/2024\/09\/corner-instore-plv-fiche-produit-marque-plv-mea-usp-positionnement-argumentaire-discours.mp4″ module_class=”round-video rc-video-autoplay” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”33px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” custom_css_free_form=”selector video{|| object-position: 80% 50%;||}” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||65px|||” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

#visibility<\/span> #recommendation<\/span> #benchmark<\/span> #storecheck<\/span> #mysteryshopping<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”SEGOE UI Semibold||||||||” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Thus the brand can take concrete actions towards their promoter team and their retailers, design specific action plans, optimize trainings, work on enhancing the in-store visibility and RECOmmendation of their products.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”25px” header_5_font=”||||||||” header_5_text_color=”#2E2E2D” header_5_font_size=”30px” text_font_size_tablet=”22px” text_font_size_phone=”17px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_5_font_size_tablet=”23px” header_5_font_size_phone=”19px” header_5_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Measure in-store product visibility and recommendation <\/h5>\n

High Tech industry, for one of the world\u2019s leading computer brands<\/em>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Research scope<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||25px||false|false” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]16 countries, 6,500 stores<\/strong>, mystery visits about new range, Back to School,
Black Friday, Christmas.
\n50% of visits to in-store sales staff, 50% of visits to brand promoters[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Client\u2019s objectives<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#9D0191″ image_icon_background_color=”#9D0191″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Track the recommendation of sales staff and brand promoters<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#9D0191″ image_icon_background_color=”#9D0191″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Analyze the sales pitch and measure skill level<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#9D0191″ image_icon_background_color=”#9D0191″ icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Benchmark the visibility and positioning of the brand VS competition<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

The solution we implemented<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#9D0191″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Setting up of in-store mystery visits with very specific customer profiles<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#9D0191″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Addition of display check, brand visibility, photos of branded areas<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#9D0191″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Creation of a customized output portal : My Dynamic Report<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”cc-content hide reverse-col” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”23px||||false|false” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”10px|50px|0px|37px|false|false” custom_padding_phone=”10px|20px|0px|20px|false|true” border_width_all=”1px” border_color_all=”#02C1D6″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/reco-intl.com\/wp-content\/uploads\/2024\/09\/callcenter-training-customerservice-positioning-apv-satisfaction-performance-audit-reseau-distributeur.jpg” title_text=”funny girl with index finger” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” width=”240px” custom_margin=”33px||||false|false” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||65px|||” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]#training<\/span> #positioning<\/span> #callcenter<\/span> #customerservice<\/span> #mysteryshopping<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”SEGOE UI Semibold||||||||” text_orientation=”center” max_width=”235px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

With the results, this manufacturer can take concrete actions towards their own customer service teams as well as monitor the performance of third party call-centers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”25px” header_5_font=”||||||||” header_5_text_color=”#2E2E2D” header_5_font_size=”30px” text_font_size_tablet=”22px” text_font_size_phone=”17px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_5_font_size_tablet=”23px” header_5_font_size_phone=”19px” header_5_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ask questions to the customer service and measure the answer<\/h5>\n

Automotive industry, for one of the world\u2019s leading manufacturing groups<\/em>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Research scope<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||25px||false|false” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

15 countries<\/strong> (Europe, US, LATAM, India, Asia),
Nearly 20,000 mystery calls<\/strong> per year to ask very specific questions (3 per call)
Benchmark based on major automotive brands in each country<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Client\u2019s objectives<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#FF006C” image_icon_background_color=”#FF006C” icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Improve customer welcome and care on the phone<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#FF006C” image_icon_background_color=”#FF006C” icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Test skills of agents on very specific aspects<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”#FF006C” image_icon_background_color=”#FF006C” icon_placement=”left” image_icon_width=”19px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” body_font_size=”17.5px” body_letter_spacing=”-0.2px” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” border_radii_image=”on|100%|100%|100%|100%” global_colors_info=”{}”]<\/p>\n

Benchmark the performance of call-centers of the client (or partners) VS competition<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

The solution we implemented<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FF006C” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Creation of a panel of competitors for each market : target brands and models<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FF006C” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Design of scenarios for calls including questions to be asked according to vehicles<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FF006C” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Conduct mystery calls with both prospect and customer scenarios<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FF006C” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”22px” content_max_width=”100%” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” custom_padding=”|55px|20px|55px|false|true” custom_padding_tablet=”||20px||false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” body_font_size_tablet=”” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” custom_css_free_form=”selector .et_pb_blurb_container{||\tpadding-left: 8px;|| width: 100%;||}||selector .et_pb_main_blurb_image{|| display: flex;|| \tmargin-bottom: 0px;|| \theight: 25px;||}” global_colors_info=”{}”]<\/p>\n

Creation of a customized output portal : My Dynamic Report<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” module_class=”cc-content hide reverse-col” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”23px||||false|false” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”10px|50px|0px|37px|false|false” custom_padding_phone=”10px|20px|0px|20px|false|true” border_width_all=”1px” border_color_all=”#02C1D6″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/reco-intl.com\/wp-content\/uploads\/2024\/09\/audit-certification-reseau-revendeur-training-callcenter-positioning-feedback-management-satisfaction.jpg” title_text=”Business manager running a tech store” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” width=”240px” custom_margin=”33px||||false|false” custom_css_free_form=”selector img{|| object-fit:cover;|| aspect-ratio: 1 \/ 1;||}” border_radii=”on|100%|100%|100%|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||65px|||” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]#training<\/span> #positioning<\/span> #callcenter<\/span> #customerservice<\/span> #mysteryshopping<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”SEGOE UI Semibold||||||||” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Thus our client can identify the improvement areas that allow for a healthy and constructive relationship with dealers, and also make sure to address their needs. Output results are shared with the management but also with the sales force whose task is to lead the network of dealers on the ground. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”25px” header_5_font=”||||||||” header_5_text_color=”#2E2E2D” header_5_font_size=”30px” text_font_size_tablet=”22px” text_font_size_phone=”17px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_5_font_size_tablet=”23px” header_5_font_size_phone=”19px” header_5_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Audit, certify and interview the retail network <\/h5>\n

For one of the world\u2019s leading power & garden tools provider<\/em>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Research scope<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||25px||false|false” custom_padding=”|55px||55px|false|true” custom_padding_tablet=”|55px||55px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

1.500 independent dealers<\/strong> audited and interviewed in less than 2 months<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_heading_font|700|||||||” text_text_color=”#733453″ text_font_size=”19px” background_color=”rgba(46,46,45,0.07)” text_orientation=”center” custom_margin=”||20px||false|false” custom_padding=”19px||19px||true|false” global_colors_info=”{}”]<\/p>\n

Client\u2019s objectives<\/p>\n

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Audit and certify the retail network based on 3 partnership levels<\/p>\n

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Measure the dealers\u2019 satisfaction about the support provided by the brand and identify their needs<\/p>\n

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The solution we implemented<\/p>\n

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In-depth training of a dedicated team of auditors, working with tablets.<\/p>\n

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Announced in-store audits based on 150 criteria, with photographic evidence for most<\/p>\n

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On the spot performance debrief based on compliant or non-compliant criteria<\/p>\n

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Interview with store manager regarding their satisfaction and expectations about the brand, as well as the products and services offered<\/p>\n

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Creation of a customized output portal : My Dynamic Report<\/p>\n

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Online<\/p>\n

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CASE STUDIESSearch, Price & ReviewDisplay & AdvisorContact & RepairDisplay + Retailer#scraping #pricing #stock #review #benchmarkThus the brand can come up with pricing rules that will quickly and effectively reflect the evolution of this industry. 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